We catch up with Jeff Long, the managing partner of HLB Mann Judd Melbourne.

In this short Q&A, Jeff discusses why the firm is a destination of choice for staff and clients.

Jeff Long

Tell us a little about the firm

There are three main service sectors of the Melbourne business – audit, tax and business advisory. With audit, we’re particularly strong in government work for the Auditor General, and it’s a stable business widely considered to be market leading in the use of technology. Similarly, the tax business is well-regarded and is heavily involved in tax advice for construction industry clients, and our business advisory offering focuses on high level advice and service delivery to existing large family business clients.

We have also earned a strong reputation for advising high-net-wealth families, assisting international businesses expand to Australia, and internal audit including fraud and cyber security.

What does ‘a culture of client service’ mean to you?

We pride ourselves on being a firm with a commercial mindset. Understanding our client’s needs ensures we can act as advisers across different areas of their business (and personal finance).

We are a firm that encourages new ideas and bold thinking – it’s about thinking outside the square. We believe change is constant and it brings new opportunities for growth.

How do you give back?

Where do I begin! The firm has very strong not-for-profit expertise through its advisory and accounting services.

We also support a number of different charity initiatives throughout the year, in particular:

  • RUOK Day;
  • Movember; and
  • The Cancer Council.

As we look past the pandemic, we will look for ways to support Melbourne businesses that have done it tough.

We are currently acting as advisors in a pro bono capacity assisting a voluntary group with a proposal to build a large sporting complex within a growing professional and retail business precinct. We believe that if our expertise can assist with the approval and development of this project, we will have contributed significantly to the wider community.

What are the firm’s workplace priorities in 2022?

Our people have been incredibly resilient these past two years. The support they have shown for each other and our clients speaks volumes of their integrity, strength, professionalism and determination.

As we make the shift back to the office, we intend to support our staff through:

  1. Inclusiveness and transparency – we strongly believe that our transparency of, and inclusiveness in, many business decisions makes our office culture unique.
  2. Learning & development – we are excited to get our people in a room again for in-person training.
  3. An active social calendar – our social committee is looking forward to hosting events and activities that will bring different people and interests together.


Business Advisory new graduates welcome lunch

Go to our Positions Available page to learn more about what’s on offer at HLB Mann Judd Melbourne.