Jeff Long is recognised and highly regarded for his technical expertise, and for his ability to communicate that expertise to clients in a way that is highly accessible and easily understood.
With over 20 years experience as a chartered accountant, he maintains particularly strong credentials in the areas of business and taxation advice, business valuation and enhancement, expert reports and superannuation.
Jeff works closely with financial institutions in the preparation of business valuations, as well as with legal practitioners assisting with family law matters, expert reports and dispute resolution. Jeff has been required to give evidence under oath in relation to these matters in court.
Jeff has also completed forensic accounting assignments for clients, legal practitioners and, in one instance, in conjunction with the Victorian Police. As head of HLB Mann Judd Melbourne’s Business Advisory division, he has developed strong and long standing relationships with clients across a range of industries, and worked closely with many of the clients to develop and improve their businesses.
Jeff works closely with numerous large private business groups and has undertaken work for family owned and operated businesses, where he has built a strong reputation as a highly personal and sensitive practitioner. This has included complex matters of succession of family businesses. The ultimately successful completion of sale remains a testament to Jeff’s ability for openness, flexibility and proper appreciation of the vested interests of all parties to a transaction.
Jeff’s strong standing with both clients and peers and well regarded communication style, means that he is highly sought after as a speaker, and he frequently presents at seminars on various matters including business valuations, succession planning and technical issues such as taxation.
Areas of expertise
- Professional services in particular accounting, financial planning and legal services
- Provision of valuation services for lending purposes, family law matters and dispute resolution
- Thoroughbred horse racing and breeding
Qualifications & memberships
- Bachelor of Business (Accounting) – Charles Sturt University
- Member, Chartered Accountants Australia and New Zealand
- Registered Tax Agent
- RG146 Superannuation - Financial Education Professionals