Partner James Friend

About
James

James Friend is a highly regarded adviser in assurance and financial reporting, known for his deep technical expertise and genuine commitment to client success.

With extensive experience supporting private businesses, ASX-listed companies, managed investment schemes, and not for profit organisations. He is passionate about helping clients navigate complex accounting standards, meet compliance requirements, and unlock commercial opportunities through clear, practical advice.

Relevant experience

• Delivers audit and assurance services across a range of industries, including financial services, funds and asset management, freight forwarding, fintech, and building and construction.
• Advises on the interpretation and application of Australian Accounting Standards, including the preparation of position papers, financial statements, and significant disclosures.
• Supports financial services organisations with AFS licence audits and compliance plan reviews.
• Co-leads the corporate financial reporting services team, providing technical accounting guidance and tailored solutions for both listed and unlisted entities.
• Experienced in business valuations, due diligence, and supporting clients through regulatory change and market shifts.

James is recognised for his approachable, proactive style and strong problem-solving skills. He takes the time to understand each client’s unique needs, building trust through honest, clear communication and a genuine investment in their outcomes.

Committed to delivering more than just compliance, he aims to add real value, helping clients grow, adapt, and thrive in a changing business landscape. His ability to translate complex technical requirements into practical, commercial solutions, combined with his focus on relationship-building and insightful guidance, ensures clients feel supported and confident at every stage of their financial journey.